HY FASHION, operated by PURPLE ATTIRE FASHION LLP ("Company", "We", "Us"), is committed to protecting the privacy and personal data of individuals ("You", "User", "Customer") who interact with us through hyfashion.shop or any of our communication channels.

1. Introduction

This Privacy Policy explains how we collect, use, store, share, and protect your personal information and the rights available to you. This policy is intended to comply with applicable Indian laws, including the Information Technology Act, 2000, and is aligned with the Digital Personal Data Protection Act, 2023 (DPDPA), as applicable.

2. Information We Collect

2.1 Information You Provide Directly

• Name and contact details.
• Mobile number and email address.
• Postal or delivery address, where required.
• Enquiry details, comments, feedback, and service requests submitted through our website or communication channels.
• Communication preferences and consent choices.

2.2 Information Collected Automatically

• IP address, browser type, pages visited, date/time of visit, and time spent on pages.
• Device type, operating system, and technical information required for website security and performance.
• Cookies and similar technologies, where enabled.

2.3 Information from Third Parties

Where applicable, we may receive information from service providers, communication platforms, payment providers, logistics partners, or other third parties when necessary to provide requested services or comply with legal obligations.

3. How We Use Your Information

3.1 Service Delivery

• Responding to enquiries, requests, feedback, and customer communications.
• Providing information about our products and services.
• Processing orders, bookings, or other requested services, where applicable.

3.2 Communication

• Sending transactional or service-related communications through SMS, Email, WhatsApp, RCS, or Voice where applicable.
• Sending promotional communications only where permitted and, where required, with your consent.
• Conducting customer satisfaction surveys and collecting feedback.

3.3 Legal and Regulatory Compliance

• Complying with applicable Indian laws, regulations, court orders, and lawful government requests.
• Preventing fraud, abuse, unauthorized access, and security incidents.
• Protecting our legal rights, customers, staff, and the public.

3.4 Business Improvement

• Understanding website usage and improving our website, products, and services.
• Improving customer experience and service quality.
• Maintaining records for internal administration and quality assurance.

4. Legal Basis for Processing

Depending on the circumstances and applicable law, we process personal data on the basis of consent, contractual necessity, legal obligation, or other lawful uses permitted under applicable Indian data protection law.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality, security, performance, and user experience.

• Essential Cookies: Required for core website functionality.
• Analytical Cookies: May be used to understand website usage and improve the website.
• Marketing Cookies: May be used only where applicable and permitted by law.

You can control or disable non-essential cookies through your browser settings. Disabling cookies may affect some website features.

6. Data Sharing and Disclosure

We do not sell your personal data. We may share information only where reasonably necessary, including with:

• Service providers supporting website hosting, email, messaging, analytics, payment processing, security, or other business operations.
• Communication providers such as SMS, RCS, WhatsApp, email, and voice service providers where required to deliver communications.
• Professional advisers or authorities where disclosure is required or permitted by law.

Third-party service providers are expected to maintain appropriate confidentiality and security safeguards.

7. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain business records, resolve disputes, prevent fraud, or comply with legal and regulatory obligations. When data is no longer required, it may be securely deleted or anonymized, subject to applicable retention requirements.

8. Data Security

We use commercially reasonable technical and organizational measures such as access controls, secure hosting practices, monitoring, and other safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no internet transmission or storage method can be guaranteed to be completely secure.

9. Children's Privacy

Our website and services are not intentionally directed to children. We do not knowingly collect personal data from minors except where permitted by applicable law and with any consent or authorization required from a parent or lawful guardian. If you believe a minor has provided personal information improperly, please contact us so that we can review and take appropriate action.

10. Your Rights as a Data Principal

Subject to applicable Indian law, you may have rights relating to access, correction, erasure, withdrawal of consent, grievance redressal, and nomination. Requests may be submitted using the contact details below. Certain rights may be subject to legal or contractual limitations.

11. Links to Third-Party Websites

Our website may contain links to third-party websites or services. Those websites operate independently and have their own privacy policies. We are not responsible for the content or privacy practices of third-party websites.

12. Cross-Border Data Transfers

Some third-party technology, communication, hosting, analytics, or payment providers may process information outside India. Where such processing occurs, we will take steps required by applicable law and contractual arrangements to protect personal information.

13. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, services, or business practices. The latest version will be published on hyfashion.shop with the revised effective date.

14. Grievance Officer and Contact Details

Grievance Officer:
PURPLE ATTIRE FASHION LLP
HY FASHION
Address: HOUSE NO 697,699,700, 5, Laxmi Road, Laxmi Road, Narayan Peth, Pune, Pune, Maharashtra, 411030
Website: hyfashion.shop
Email: info@hyfashion.shop
Working Hours: Monday to Saturday, 9:00 AM – 6:00 PM

For privacy-related queries, data requests, corrections, or complaints, please contact us using the above details. We will review and respond to grievances within a reasonable period and in accordance with applicable law.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.